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Alice in Videoland is an electroclash band from Sweden. They are compared to bands like Yeah Yeah Yeahs, Missing Persons and The Sounds, although they are more electronic.
Alice in Videoland - The Queer Electroclash Pioneer
Alice in Videoland has always been unconventional. From their gender-bending performances to their lyrics packed with innuendos, they have carved a space for themselves in the electroclash genre. Aesthetically, they are an amalgamation of punk, pop, and techno, but it’s their unapologetic queer attitude that sets them apart. Today, we delve into their musical history, their top tracks, and revisit a thrilling concert that gave fans a night to remember.
Alice in Videoland was formed in 2002 in Sweden by two friends, Toril Lindqvist and Anders Alexander. With the addition of singer Emilah Hedenqvist, the band got their name from a postal address typo. They dabbled in various genres before finding their sweet spot in electroclash, a fusion genre that emerged in the early 2000s. Alice in Videoland skyrocketed to fame with their self-titled album in 2003, which featured the hit single, Cut the Crap. Their music was anthems for the disenfranchised youth who were tired of conforming to societal norms and gender roles. Alice in Videoland’s music is liberating and empowering, making them icons of the queer community.
One of the most notable Alice in Videoland songs is Going Down. It highlights the band’s ability to infuse punk energy with techno beats. The lyrics are explicit, and the music is electrifying, making it a hit in clubs and dance floors globally. Another standout track is Lay Me Down, which is a slow, sexy ballad that showcases Emilah’s vocals. It’s a different tempo from their usual up-tempo music, but it’s an excellent display of their versatility.
Alice in Videoland’s genre is electroclash, which is a combination of new wave, punk, and electronic music. It’s a genre characterized by its 80s aesthetic, provocative lyrics, and electronic beats. Some other bands in this genre include Fischerspooner and Peaches. Electroclash did not reach the heights of mainstream commercial success, but it’s a cult favorite genre among music enthusiasts. Alice in Videoland’s music is fresh and retro at the same time, which is why it has aged well despite not having commercial or critical success.
Alice in Videoland’s reputation as a fantastic live band precedes them, and they lived up to it at the 2006 Arvika Festival. Despite technical difficulties, they delivered an energetic and thrilling set. They engaged with the audience, and Emilah’s vocals were impeccable. The concert was a perfect encapsulation of Alice in Videoland’s infectious energy and why they are a must-watch live band.
Critics have often brushed off Alice in Videoland’s music as trashy and gimmicky exploitation of queer culture. These criticisms lack nuance and are reductive, ignoring the band’s contribution to the music industry. Alice in Videoland’s message of inclusivity and rebellion is what makes them a crucial addition to the music world. They are unapologetically themselves and have left an indelible mark on the music industry.
Alice in Videoland is one of the pioneers of the electroclash genre. Their music is unapologetically queer, empowering, and liberating. Their unique blend of punk and techno makes their music refreshing and innovative. They have managed to age well despite not achieving mainstream commercial success. Their live performances are a testament to their infectious energy and their ability to connect with their audience. Critics may have dismissed them in the past, but it’s their albums and performances that speak for themselves. Alice in Videoland is an unmissable band for anyone who loves music that challenges the status quo.